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11:28AM We’re off to get our easily on these things!
11:28AM Thanks for account along!
11:28AM Easily on time!
11:28AM Well, we absolutely appetite a MacBook Air afterwards seeing the video.
11:26AM The beam accumulator is placed anon assimilate the argumentation lath as against to in an SSD unit. Makes sense. Hello iPad.
11:24AM Phil: “The best way to bear multitouch is through the trackpad.”
11:23AM Ah, Ive is waxing philosophical. Of course!
11:22AM “We additionally fabricated a video I’d like to appearance you… let’s run that.”
11:22AM These computers are authentic sex. Sorry, it had to be said.
11:21AM “So, we fabricated an ad!”
11:21AM “Both of them are accessible starting… today.”
11:21AM $999 for 64GB, $1199 for 128GB for the 11.6, 13.3 is $1299 for 128GB, $1599 for 256GB
11:20AM Pricing starts at $999.
11:20AM “So what are we activity to amount these at? We’ve approved to be absolutely aggressive. We anticipate all notebooks will be like this someday.”
11:19AM 11.6inch backlit display, 1366 x 768, Core 2 Duo… 5 hours of array life, and 30 canicule standby.
11:19AM 11.6 inch little brother — alike abate and lighter.
11:19AM “Now this 13.3 inch MacBook Air isn’t the accomplished story… because it has a adolescent brother.”
11:18AM “So what’s central this puppy? Let’s booty a look. We accept beam storage. 802.11n WiFi, C2D CPU, memory, stereo speakers… and our battery. You see what the bigger affair is in there. It’s our battery.”
11:17AM “The wireless web tests… these… the PC industry’s tests don’t reflect absolute apple use. We’re affective to added absolute apple tests. Alike in these tests, we’re accepting 7 hours of array life. We anticipate it’s a bifold improvement.”
11:16AM “Battery life… wireless web tests, 7 hours, 30 canicule standby.”
11:16AM “Because we apperceive the allowances from the iPad. Burning on. It’s abundant added reliable. And it’s 90% abate and lighter.”
11:15AM “There is no optical drive, and there is no adamantine drive. We accept gone to beam storage. Why do we do this?”
11:15AM 1440 x 900 display, Core 2 Duo CPU, NVIDIA GeForce 320m, multitouch trackpad, FaceTime camera.
11:14AM “So let me acquaint you a bit about it. It’s got a 13.3 inch LED backlit display.”
11:14AM “It’s adamantine abundant to body article attenuate — but we appetite our articles to be durable. So the new Air is complete Unibody construction.”
11:14AM “It’s amazingly thin. At its thickest point, it is 0.68 inches thin. And it tapers to .11 inches. And it weighs 2.9 lbs.”
11:13AM “It’s absolutely stunning. And it’s absolutely small.”
11:13AM “This is the result… it is our new MacBook Air, and we anticipate it’s the approaching of notebooks.”
11:13AM “These are some abundant things for notebooks. So we asked ourselves, what would arise if a MacBook and an iPad absorbed up?” Laughs!
11:12AM “Instant on… abundant array life, amazing standby time… solid accompaniment storage… and it’s thinner and lighter.”
11:12AM “Just like this aesthetics has account in our software, it can accept account in our hardware. What would arise is a Mac met an iPad?”
11:11AM “That one added affair absolutely comes aback to our affair today. We talked about this blameless circle.”
11:11AM “These are the things we capital to allotment with you today… but there is one added thing.”
11:11AM “And, Lion — advancing this summer with amazing appearance like Mission Control…”
11:11AM “iLife 11, astounding new applications… FaceTime on Mac…”
11:10AM “Again, Aback to the Mac… we saw the accompaniment of the Mac, we adulation it, we’re advance heavily in it. Our retail marketshare has topped 20%, and we abide to advance in our retail stores.”
11:09AM “Now I appetite to go aback and allocution about the App Abundance for a minute. The Mac App Abundance is activity to be absolutely abundant for our users. We don’t appetite to delay for Lion. We’re activity to put it out on Snow Leopard, and will accessible aural 90 days.”
11:08AM “So that is OS X Lion.”
11:08AM “I ambition we had addition hour and a bisected to appearance you more. Our plan is to absolution Lion this summer, 2011.”
11:08AM “We’re absolutely aflame about Lion. These new appearance are activity to contentment Mac users.”
11:07AM And assumption what? Steve is back.
11:07AM It layers apps with assorted Windows in a stack, about identical to Palm’s new webOS stacks!
11:06AM Mission Ascendancy is an Expose appearance of your windows, your accessible apps (at atomic the fullscreen ones), and your dock.
11:05AM Dashboard is now a awning you can cast to appliance gestures.
11:05AM You can use a multitouch action to bash abroad from your fullscreen app and aback assimilate the desktop or addition app.
11:04AM Abounding awning appearance is, again, absolute iPad like.
11:04AM “Next up, fullscreen apps.”
11:03AM You can additionally actualize folders, absolutely like iOS. This is about an iOS Springboard bandage on OS X.
11:03AM It additionally has pages like the iPad. It’s an iPad layer, basically.
11:03AM Ah! It ancestor accessible a filigree of apps on your desktop like the iPad grid.
11:02AM “Next up is the launchpad.”
11:02AM “That’s the Mac App Store.”
11:02AM One-click on the “buy” button. Drops the app into your berth and auto-downloads.
11:01AM Product overview folio has description, awning shots, reviews. Aloof like the App Store.
11:01AM “I appetite to appearance you aloof how accessible it is to install an app.”
11:01AM In fact, about identical, and aeronautics seems abundantly the aforementioned as well. It additionally auto-tracks updates.
11:00AM App Abundance is a standalone app — looks a lot like iTunes.
11:00AM “I appetite to alpha with the App Store. We’ve taken aggregate that users adulation about the iPad and brought it to the Mac.”
11:00AM Craig Federighi is up to demo!
11:00AM “This is great, but as we’ve added fullscreen apps, you apperceive we accept four of these things. Wouldn’t it be abundant to arrange these? And we’ve done that in article we alarm mission control.”
10:59AM “So there’s one added affair we’d like to appearance you today. We accept these four air-conditioned things we do in OS X. Expose, Dashboard, abounding awning apps, and spaces…”
10:59AM “That is the Mac app store. You’ll accept a distinct abode to put them — the barrage pad — home screens for your apps.”
10:58AM Best abode to ascertain apps. One bang downloads. Auto app updates. Chargeless and paid apps with a 70 / 30 split. Apps are accountant for use on all your claimed Macs.
10:58AM “The App Abundance — it’s been huge as you know. On the iPhone it’s absolutely revolutionized adaptable apps. Over 7b apps accept been downloaded. We’d like to accompany it aback to the Mac. For Lion we’ll accept a Mac App Store.”
10:57AM “We put a trackpad on our mouse, and we’ve arise out with a authentic trackpad for desktops.”
10:57AM “It gives abundant demo, but afterwards a while your arm feels like it’s activity to abatement off. Touch surfaces appetite to be horizontal.”
10:56AM “Let’s allocution about a few of these — multitouch gestures. The aboriginal affair you anticipate of is this…” Finger affecting a MBP screen.
10:56AM “We appetite to accompany some of this being aback to the Mac.”
10:55AM “Apps on the iPad auto save, you don’t accept to bother extenuative your data. And aback you barrage apps, they auto resume… that’d be abundant on the Mac too.”
10:55AM “App Home screens… abounding awning apps — every app on the iPad is a fullscreen app.”
10:55AM “These are activity to be some of the best agitative things. We appetite to appearance you a few key features. So what accept we abstruse and become aggressive by on the iPad? Multitouch gestures… the App Store… why not the Mac too?”
10:54AM “What is the aesthetics about Lion? That’s area Aback to the Mac comes from. We started with OS X and we created a new adaptation alleged iOS — it’s now acclimated in the iPad as well. We’re aggressive by some of those innovations. And we appetite to accompany them aback to the mac. Mac OS X meets the iPad.”
10:53AM “We’ve had seven above releases of OS X in the aftermost decade. We’re convalescent with every release. We’re blessed with Snow Leopard, but we’re activity to booty it alike further. We’re activity to accord you a examination of the abutting version… and we alarm it Lion.”
10:52AM “Now, abutting up, the entrée for today… we appetite to accord you a bastard aiguille at area we’re activity with OS X.”
10:52AM “There’s the new logo.”
10:52AM “So that’s FaceTime for the Mac, and we’re activity to absolution that in beta… today!”
10:51AM “Thanks a actor Phil. Bye!”
10:51AM “There’s annihilation to set up, there’s annihilation to configure… it’s a absolute simple demo.” Big laughs.
10:51AM “What are you on Phil?” “I’m on an iPhone 4, I consistently accept it with me.” “Hey, about-face your buzz into mural mode… appetite to about-face it back?”
10:50AM “We’re absolutely aflame by this — so let me accord you a demo. On my Mac actuality we accept our FaceTime logo. I bifold bang on it. I go to favorites and here’s Phil Schiller. Hey Phil!” And there he is.
10:49AM “The cardinal 1 appeal we’ve gotten is, can we amuse do FaceTime calling with these accessories and the Mac? We’re introducing FaceTime for the Mac today.”
10:49AM “We’ve alien 19m accessories with FaceTime on them.”
10:49AM “It’s the aboriginal video calling on adaptable devices.” No, it isn’t.
10:48AM “Thanks to Greg and everbody on his team. So that’s iLife. Abutting up, I’d like to allocution about FaceTime.”
10:48AM “And iLife 11 is accessible today.”
10:48AM “Isn’t that great? So, GarageBand 11 with some abundant new appearance in it. Over 5m use GarageBand now. So, iLife 11. iLife 11, all this amazing engineering that’s gone into these products… is chargeless with every new Mac. If you appetite to advancement your absolute Mac, aloof $49.”
10:47AM Steve is… back!
10:46AM It keeps a history of your performances so you can bethink aching mistakes.
10:45AM New “how did I play” is a lot like Rock Band… but beneath fun.
10:44AM New fullscreen appearance of Acquaint — again, looks absolute abundant like an iPad application. It’s appealing bright area Apple is headed with this stuff.
10:43AM New congenital lessons. But who needs acquaint aback you’ve got Groovematching and Flextime?
10:43AM Flextime allows auto arid of lengths of waveforms. You can accomplish addendum best or beneath at will.
10:41AM “Much better, right? It’s like an automated spell checker for bad rhythm.” So basically, AutoTune if you can’t accumulate time.
10:41AM “We don’t appetite our songs aural robotic.” Able-bodied we accept some bad account for you…
10:41AM So the new GB does “groove correction” automatically.
10:40AM Because it would be abhorrent if addition aloof abstruse to comedy tighter with their band.
10:40AM “We’re activity to accessible an absolute song. Now brainstorm a accumulation of kids accept gotten calm to jam in their garage, and every recorded to a boom loop. Now I anticipate it’s activity to be bright that these guys are activity to charge a little help.” Ouch, lots of off time playing. “Kind of mess, right? Able-bodied the botheration is the rhythm, anybody is arena sloppy. Drums are great, they’re the alone affair in the song that’s right.” Oh we get it — you don’t accept to apprentice to comedy bigger — GarageBand will fix it for you.
10:38AM “So a lot of abundant new appearance in iMovie 11. We additionally accept a new Garageband. Garageband 11. It has some abundant new appearance to advice you fix timing in your music, article alleged flextime… added effects… and new piano and guitar lessons. Here’s Xander Soren.”
10:37AM Steve is back! “That is awesome, you apperceive Randy and his aggregation invented all this stuff.”
10:37AM We’re academic you’ll charge to accept accompany and / or a ancestors to absolutely accomplish this work.
10:36AM We appetite to see this cine about a drifter and their friends… bad. We apprehend it’s advancing Abatement 2010.
10:35AM Now we’re seeing some of the added trailers you can make. Fun stuff.
10:35AM So they aloof ran this trailer. Seriously impressive, and of course… huge applause.
10:33AM The apparatus asks for specific bodies for closeups. Highly interesting. This is activity to change the advance of Engadget’s turn-of-the-century bandit ballsy we’ve been filming.
10:32AM Face apprehension tech from iPhoto is in use here, can now ascertain faces in video. Can additionally ascertain whether a attempt is a abutting up or wide. Appealing absorbing appliance of the technology.
10:31AM The bivouac apparatus gives you templates that ask for specific types of clips. You aloof annoyance and bead the adapted clips into the outline.
10:31AM Bivouac music was recorded by a abounding symphony.
10:31AM You can about-face to 24fps if you like.
10:30AM Being able to acclimatize FPS speed! A accessory agenda actuality — but that’s big.
10:29AM This seems silly, but it will apparently atom a flood of bootleg trailers. Which is acceptable bad for humanity.
10:29AM You get an outline area to ample in your bivouac information.
10:29AM Action from the army actuality on some of the templates. Some absolute accustomed bivouac stuff.
10:28AM “So absolutely circuitous alteration with aloof a brace of clicks. The abutting affair I appetite to appearance you is cine trailers. We now accept 15 cine trailers.” Okay, we adulation this. Burning trailers!
10:27AM “I appetite to appearance you article alleged one footfall effects. We’ve got a nice bifold jump actuality — it’d be absolutely nice if we did an burning replay…” These are basically aftereffect macros, acceptance you to accumulation a cardinal of changes / edits and administer them at once.
10:26AM “We’ve added audio effects…” This is cool, realtime examination of audio effects. Appealing fun stuff.
10:26AM “You can now baddest segments of audio — you can move the levels of aloof that segment. It gets quiet in aloof the articulation we selected.”
10:25AM “You can see actuality the audio waveform shows the achromatize in in this clip, and it’s all done live.”
10:25AM Randy Ubilous is up… to explain iMovie.
10:24AM “The cardinal one appeal we got in the aftermost adaptation was bigger audio editing. We appetite to be able to do adult alteration absolutely accessible — if you don’t appetite to apprentice Final Cut Pro.”
10:23AM “So we’ve taken iPhoto and broadened the abounding awning mode… we’ve taken books up a notch, and these letterpress cards… we’re absolutely aflame about these new features. And that’s iPhoto 11. Abutting up, iMovie.”
10:22AM Steve is back… “I anticipate that’s awesome. This is why we do what we do.”
10:22AM “So that’s a few of the new features… Steve?”
10:21AM Letterpress cards? There’s a video to explain them. Oh, it’s absolute letterpressing. That’s affectionate of cool.
10:20AM iPhoto now has a activity appearance which is a fullscreen board bookshelf, a la iBooks.
10:20AM We’ll be honest, this iPhoto audience is hardly boring. No breach Phil.
10:20AM “I accept complete ascendancy of this. I can adapt it with a simple annoyance and drop. There it is. Maybe I appetite to highlight this folio and accomplish it absolutely special.”
10:19AM Phil is putting a book together. It’s not about our breakfast, but it does arise to be about… yes, addition absurd vacation. How does Phil get any assignment done with all of these trips?
10:18AM We ambition Apple would actualize and book a book out about our breakfast here.
10:18AM “Here you can see accompany on Facebook and what they responded aback afterwards I acquaint it. So that’s administration photos. Able-bodied what if I appetite to actualize one of these new books?”
10:17AM “I’ve never larboard iPhoto and I mailed those off. It’s easy.”
10:16AM Phil is sending Steve some pictures of one of his alarming vacations.
10:16AM “I can aloof baddest them and say share, and adapted from central of iPhoto it prepares an email.” This is affectionate of absorbing — it auto-arranges your photos, you know, naturally.
10:15AM “So that’s aloof three examples of templates for slideshows. Steve mentioned there’s a abundant new way to accelerate photos via email. It can be bulky to cut and adhesive to get a agglomeration of images into an email.”
10:15AM “This one is abundant — it’ll hopefully get you in the anniversary spirit.” This is ambrosial — it’s a adaptable of photos accepted around. Oh, and there’s snow.
10:14AM “This is alleged the reflections template.” It’s authoritative us reflect on our decisions during breakfast. Did we accomplish the adapted choices?
10:14AM You can additionally cull in photos from Flickr.
10:13AM “Let’s go into anthology view. The albums attending a little like the albums you accept on an iPad.” Oh snap!
10:13AM Phil had an alarming London vacation.
10:12AM This is appealing admirable — it’s a 3Dish, top bottomward slideshow about the map.
10:12AM “We’ve got some amazing new slideshow themes.” Ah… a slideshow.
10:12AM “You see pushpins on the map from every abode I took photos — I can hover my abrasion over any pin — I can bang on it to go adapted to my photos, or I can say ‘show photos’ and that’s every photo from about that place.”
10:11AM “I can bang on faces and get a fullscreen faces view… and there’s a new fullscreen places appearance too. It’s gorgeous.”
10:10AM Actually, it looks a lot like an iPad app.
10:10AM “Here’s the new fullscreen mode…” Hmm, affectionate of looks like an iPad app!
10:10AM “Good morning everyone, I get to be the aboriginal to appearance you this abundant allotment of software. I apperceive a lot of you use it. This is the best adaptation yet.”
10:10AM “A big bound in books. We’re press 2m books a year. And we’re abacus admirable letterpress cards. A lot of abundant stuff. To booty us through a demo, here’s Phil Schiller.”
10:09AM “We accept a new adaptation we’re announcement today — iLife 11. We appetite to accord you a attending at the apps. The aboriginal one is iPhoto — we approved this fullscreen approach in the aftermost absolution — the acknowledgment has been so abundant that we’re fleshing it out, you can alive abounding screen. We’ve got a lot of Facebook enhancements, we’ve fabricated it accessible and affected to email photos, we’ve added some new slideshows…”
10:08AM “So let’s move on to some new products. I’d like to allocution about iLife. It’s broadly admired as the best apartment of agenda affairs apps in the world. You can’t do this on any added computer. We advance it every year or two, advancing out with new version.”
10:08AM “Thanks — you apperceive I could apprehend a lot of phones beeping… maybe anybody could cast the silencer on their phones?”
10:07AM Steve is back.
10:07AM “So that is the accompaniment of the Mac — the drive has never been more…”
10:07AM Tim is assuming off some of their stores. “The aliment in China are the accomplished cartage of any of our stores. You apperceive that’s authoritative a statement.”
10:06AM “Pretty absurd results. Fueling this drive is this absurd advance into retail, which is still beneath 10 years old. Our aliment accustomed 75m visitors aftermost year. They awash 2.8m Macs. And about 50% of those are new to the Mac.”
10:05AM “The Mac is #1 seventh year in the row, and Consumer Reports, #1 in the aftermost decade.”
10:05AM “With all of the success in devs, and all of the growth, maybe what’s added allusive for us is that chump achievement is great.”
10:04AM “And again we accept devs who are continuing to advance in the Mac like Microsoft.”
10:04AM “AutoCAD is advancing to the mac — we’ve coveted this for a continued time.”
10:04AM “We accept new devs like Valve, they’re bringing titles accompanying to the Mac and PC. Like Bisected Life. This is abundant for the Mac, and a abundant attempt in the arm for gaming on Macs.”
10:03AM “Now, with the allotment ascent and the units ascent abundant faster than the industry, we accept a absolute active dev community. We accept 600k registered Mac devs. They’re growing at 30k per month.”
10:02AM “The Mac allotment in retail was over 20% — that’s one in 5 PCs that are awash in retail.”
10:02AM “This didn’t aloof alpha happening. Aftermost division the Max grew 2.5x. It’s outgrown the bazaar for 18 abode in a row.”
10:02AM “This is 3x what we did bristles years ago. It’s incredible. It’s led to an absurd access in the installed abject — 50m users worldwide.”
10:01AM “To put this in some context, the mac company, if it were standalone… and we accept no affairs to do that… would be #110 on the Fortune 500.”
10:00AM “Good morning everyone. I’d like to allocution about acquirement in putting the Mac business in context. The Mac fabricated up 33% of our acquirement aftermost year. That was 22b.”
10:00AM “I’d like to alpha with the accompaniment of the mac… here’s Tim Cook.”
10:00AM “We’ve got some fun being to allotment with you this morning, and because we’re in a added affectionate setting, I anticipation it would be nice to let some of our engineers demoing being to you. I’m activity to be a little like a yo yo.”
9:59AM “Good morning. Thank you. Thanks for advancing this morning.”
9:59AM Music is off… and Steve is out!
9:59AM And the lights are activity down…
9:57AM We achievement Snoopy comes out to acquaint the Verizon iPhone.
9:57AM Ooh. The Peanuts theme!
9:53AM Okay, we’re in our seats in the theatre, and some bland applesauce is playing. The absolute accompaniment to our huge huge breakfast.
9:35AM See, we told you!
9:33AM Able-bodied we’re central at Apple HQ… and the association in Cupertino are confined anybody a huge breakfast. We’re not kidding, there’s a massive advance of aliment here. The acceptable being too. Nilay is currently in a pancake coma.